Four Rules for Republicans

These four rules comes from Bernard Goldberg's 2007 book Crazies to the Left of Me, Wimps to the Right. My comments are in brackets.
One, you can never outspend Democrats. Never. It is mathematically impossible. Like trying to reach infinity, it cannot be done. [True. I think one of the reasons the Dems got back into Congress is because the voters thought well, if you are going to have a spending Congressmen you might as well have the ones who do it professionally. The bad thing was the voters forgot about the Dems loving to tax as much as they love to spend. Oops!]
Two, you can never out-compassion Democrats. They own the issue. [The Dems like to think they own the issue and the main stream media try to convince the viewers and readers that this is the case. The media likes to show the Republicans (especially the Conservatives) as oppressors. Conservatives are environmental polluters, won't feed the poor, and won't give health insurance to children. I could go on, but I won't. You get the point. But is it compassionate to try to make people dependent on the government? I never really did like the term "compassionate conservative." If you don't call yourself a compassionate conservative does that mean you are not one? (Not that I am saying President Bush isn't compassionate, just why do it at all.) If you are one then why do you need to call yourself that? Just be compassionate. It seems kind of alienating to me to label yourself that.]
Three, no matter how much money Republicans throw at the voters in an attempt to make over their image, it will never be enough. The liberal media simply won't let it happen. [The Democrats in Congress and the liberal media are basically share the same ideology, so the negatives of the Dems will not be reported (unless the negative is really bad and has to be reported or the media is fearful of losing their credibility) or the negatives will be put in a positive light. Reverse this for the Republicans.]
Finally, Republicans who try to repeal rules #1, 2, and/or 3 above will succeed only in losing an important constituency---fiscal conservatives, who will instantly see the cynical game they're playing and despise them for it. [Conservative Republicans will be better in the long run if they are honest, optimistic, and talk about conservative beliefs. They don't even have to use the word "conservatism." Non-political savvy voters won't know what the word means. This is exactly what Ronald Reagan did. They also have to learn to get their views out and be passionate about it. Drop the elitism, have faith in the American people and definitely look out for the national sovereignty of the country. Forget about the liberal media being your friend. They never will be. Go around the media and get your message out.]
All these rules are good rules to live by for Conservative Republicans.