In their book, The Elements of Journalism (2001), Bill Kovach and Tom Rosenstiel talk about the principles of a science of reporting which are:
- Never add anything that was not there.
- Never deceive the audience.
- Be transparent as possible about your methods and motives.
- Rely on your own original reporting.
- Exercise humility.
If all your information about the world is from the media and you never actually witnessed the news story first hand then what the media reports has to be accurate and objective because that is your only source. In a way they are like the Outer Limits: They control all you see and hear. The media can effect everyday events because they can influence perception of the world. So, what they report must be accurate and not have an agenda to it.
It's an interesting book that the media and even the media's consumers should read.
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