A Conservative Candidate Strategy

Here is a tip for a republican or conservative candidate that is running for office:
Differentiate yourself from your opponent. A political candidate is like a product you would buy. If you are buying a car and two cars are very similar to one another it does not matter very much which one you buy. You have to stand out from your opponent. Glenn Beck said about the second presidential debate it was like watching a Marxist (Obama) verses a bad Democrat (McCain). Don't be your opponent!
The way to differentiate yourself is to talk about conservative principles passionately in your own voice without using the word conservative. People who aren't politically savvy do not know what a conservative is. Talk about how entrepreneurs are the engine of the nation. That we should not punish the successful by raising their taxes. Control gov't spending. That gov't isn't the solution to most problems. That the rich, the poor, and the middle class are all Americans. Playing divide-and-conquer helps no-one other than the divider himself. President Ronald Reagan did not have to mention the word conservative. He did not have to. What he said resonated with most Americans because most believed that America is an exceptional country like he did. He got his message across without worrying what the press thought of him.
Secondly, a conservative needs to go on offense. Put the liberal on defense. Make him show his true ideology. What do you have against wealthy people? How are you planning to pay for all billions of dollars given to the United Nations for the poor overseas? Name three things you love about America?
One last thing, Reagan did not worry about the independent vote. If an independent is a conservative he will vote for a conservative candidate anyway.