Influencer notes

Influencers use four tactics to help people love what they hate:

1. Allow for choice.
2. Create direct experiences. Let people feel, see, and touch things for themselves.
3. Tell meaningful stories.
4. Make it a game.

Elements of an enjoyable game:

• Keeping score. This action produces clear, frequent feedback that can transform tasks into accomplishments that, in turn, can generate intense satisfaction.
• Competition. Am I doing better than before? Am I doing better than others?
• Constant improvement. Show the participants how they are progressing in their tasks.
• Control. Let the gamers see the impact of their work. For many, the impact if far more rewarding than the job itself. 

Source: Influencer: The New Science of Leading Change, Second Edition (2013) by Joseph Grenny.