From WND.com (Aug. 9):
Democratic strategists have drafted a how-to manual on manipulating the public’s emotions toward gun control in the aftermath of a major shooting.
“A high-profile gun-violence incident temporarily draws more people into the conversation about gun violence,” asserts the guide. “We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence.”
The 80-page document titled “Preventing Gun Violence Through Effective Messaging,” also urges gun-control advocates use images of frightening-looking guns and shooting scenes to make their point.
“The most powerful time to communicate is when concern and emotions are running at their peak,” the guide insists. “The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts.” [read more]
The reason the Left uses an emotional appeal is because it is easy and dramatic. Also, you cannot argue with an emotion appeal. No facts will persuade a person using an emotional appeal.
The example of emotional appeals this manual uses are:
It breaks my heart that every day in our country (state or city) children wake
up worried and frightened about getting shot.Just imagine the pain that a mother or father feels when their young
child is gunned down.These reckless laws have gun-toting vigilantes roaming the streets making all
of us less safe in our own neighborhoods.
Basically, the manual is using a fear appeal. The first two examples are showing how the Left are using children as a prop for their argument. But then again this is nothing new. They always say “let’s do it for the kids” when it comes to most social issues except for abortion. It’s almost a mantra of the Left.
The manual is basically an attack on the NRA. They are the enemy. Here are some examples of what the author’s of the manual thinks of the NRA:
There is a reason why the NRA falls silent at times of high-profile gun violence incidents. The last thing they want is an American conversation centered on the terrible toll that gun violence takes on people’s lives.
When talking to base audiences, put responsibility for the stunning lack of common sense in America’s gun laws where it belongs – at the feet of the NRA. For decades, NRA officials, the firearms industry, and their allies on Capitol Hill have waged a relentless effort to gut common sense gun laws and to pass reckless measures that put more people at risk. This has been matched by an equally vigorous effort to hamper the enforcement of gun laws at every turn. For example, the NRA has advocated for guns in sensitive places, such as in national parks, bars, and college campuses, and for loaded gun carrying without a permit.
And here’s what the manual instructs the user to say about the NRA:
You don’t hear much from the NRA and their allies when violence strikes. That's because they can't possibly defend their reckless agenda in the face of such terrible human pain and suffering.
The NRA wants powerful, dangerous weapons in every neighborhood. That's not freedom, it's fear.
The NRA officials like to talk about freedom. Well, how about our right to be free from the gun violence killing our children and ravaging our neighborhoods.
I'll tell you what's really fast and furious here. The way the NRA and its allies play fast and loose with the facts - and how furious the American people should be that the NRA’s constant attacks on the ATF help gun-runners get away with murder.
Did you notice the third example of powerful language as the manual labels it. It uses children again as a prop.
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