GOP can't let loyalty and power trump innovation

From Fox News.com (Aug. 7):

Mitt Romney’s loss last November precipitated acknowledgement within the GOP of the vast “digital divide” between the Democratic and Republican parties, and the role it plays in driving election outcomes.

The GOP’s technological shortfalls have been well documented and widely discussed by pundits and political operatives, including the party’s own leadership. In fact, the RNC’s 2012 post-mortem, the “Growth & Opportunity Project,” identified a lack of “relevant data and analytics” as a primary reason for Republican losses in 2012.

The term “digital divide” is commonly used to describe the technological disparity between the parties, and I, too, use it for consistency’s sake. But what we saw in 2012 was not a divide -- it was a gaping void. Calling it a “divide” wrongly implies equal knowledge and capability.

Republicans have neither, and thus stick with what they know: outdated, expensive, time-intensive polling, accompanied by “spray and pray” television ad campaigns that have lost their effectiveness in recent years due the rise of DVRs and online television. [read more]

I agree with the opinion article. The GOP has to understand that to the DNC winning elections is war to them. They will do anything to win. Now, I am not saying the GOP has to hit below-the-belt but they have to go on the offense. They have to differentiate themselves from the DNC. The voter wants a choice not an echo as someone once said. The GOP has to preach the conservative message and live by it when they are voted in and show why the progressive message is wrong for the country. But to do both the GOP needs knowledge of itself and its opponent.

Yes, the GOP needs to use the technology effectively but it’s still the message that is important. The GOP needs to reach the hearts and mind of the voter.

The reason why China became communistic nation instead of a Judeo-Christian nation is because the missionaries back then did not spread the word out about Jesus. The communists did a better job telling the population about Stalin than the missionaries about Jesus. This is what the communist officer said to the missionary:

“Your missionaries have been in China for over a hundred years, but you have not won China to your cause. You lament the fact that there are uncounted millions who have never heard the name of your God. Nor do they know anything of your Christianity. But we communists have been in China less than 10 years, and there is not a Chinese who does not know….has not heard the name of Stalin…or something of communism….We have filled China with our doctrine.”

Let what the officer said be a lesson to the GOP---spread the word of conservatism.